TECH: The iPhone 5C Is All About Building Share For 16:9 Screen

Will the cheaper iPhone really be all thatcheap? If not, what is the real motivationfor splitting Apple AAPL +0.89% straditionally unitary product line? Older-model iPhones have been the defacto cheap iPhones in the developing world.What is the benefit of addressing thatmarket directly? Increasing the marketshare for the taller proportion of theiPhone 5 s screen, expressed as twonumbers: 16 by 9.By now, the speculative calculations that Ifirst reported on at the end of June whichpredict that the announcement for thenext iPhone(s) would occur on September10 have been widely accepted as fact.Apple, of course, is neither confirming ordenying the fact, but the same is true ofan increasing parade of leaked photos ofgold (or champagne ) toned iPhone 5Sand brightly colored iPhone 5C unitschurning through the rumor mill (and,ostensibly, actual factories.)The latest consensus is that the 5S willnot be a ground-breaking release, butrather an incremental improvement of thesort found in the 3GS a

http://moodyshegs.blogspot.com/2013/08/tech-iphone-5c-is-all-about-building.html

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